Boot camp marketing blueprint

Boot camp marketing blueprint


Bootcamp marketing
Starting a successful fitness boot camp means getting several things dialed in right from the get go, the most important of which is your boot camp marketing plan of attack.



In fact the #1 cause 85% of all fitness business owners don't succeed at creating a successful customers are because they operated under the presumption of, build it and they will come. When in reality it should be; assemble it, and market the terrible out of it and they will come!



Right now before you continue reading this in-depth article on boot camp marketing, remember to take a moment to download the free fitness business advertising and marketing bundle located on the upper appropriate side of this blog - it’s packed with some of the most powerful boot camp marketing strategies ever.



Onward…



Boot Camp Marketing Fundamentals



Boot camp marketing isn’t rocket science. But you should know some rudimentary things about growing your health and fitness business and taking that to massive success.



Although this has nothing to do with boot camp marketing and advertising, it should be assumed that you are an amazing trainer and know how to offer people results. And it must also go without saying that the finest boot camp marketing tactics are generally free or low cost (such things as word of mouth) which I will cover more in this post.



Before you consider any boot camp marketing strategy, ask yourself this question: What’s manufacturing plant installed for me? What I mean with that is, are you the kind of person who's outgoing and has no problems going out and talking to other folks? Or do you think you’d do better using boot camp marketing systems that has to do with less “people” interaction?



What is Less People Interaction Advertising and marketing?



Now I gotta be truthful with you, if you choose less folks marketing, then you better be good at carrying out computer based stuff like SEO, Pay-per-click, blog and website building, and Facebook ads only to name a few. Otherwise you’re going to have a hell of a time getting the boot camp off the ground.



I am not saying that this type of marketing is not profitable. In fact if done right the particular less people marketing can be quite successful. The biggest factor in significantly less people marketing is the amount of time you have to spend in front of the laptop or computer and the skill you have with crafting written messages.



Composed messages are not like mail messages that you deliver face to face. Any time marketing your bootcamp via methods that are less active the content you are delivering should be higher quality. Today all productive bootcamp marketing has search engine optimization built in. If you are competing versus gigantic global chains, their own search engine optimization may be at a diverse level than yours will be. It is important when considering the less people interaction options inside marketing that you realize the high quality that will be required for you to successfully run a marketing campaign of this nature.



More People Interaction Marketing



That said, in my never to be humble opinion the best and most profitable fitness bootcamps out there are the ones that are doing both real world and online lead generation strategies.



So without further ado, lets look into some killer boot camp advertising and marketing systems that have helped most of my private coaching clientele and Fit Body Boot camp owners take their camps from average to $10,000 to be able to $20,000 per month in revenue. No, that’s not BS marketing fluff, those are REAL numbers…



Recognize that boot camp marketing is something you are doing externally as well as internally inside your business. What I mean is the best consumer getting strategies are recommendation generation based and reactivation primarily based.



Referral Generation



First, let’s speak referral generation… When a new training client signs up be sure to collection the expectations by declaring something like this: “Mrs. Jones, when i help you get in the best shape possible and teach you the best way to tone and tighten the body, can I count on you to help me get what I want, which is more clients like on your own?”



Once you’ve done this, you’ve set the actual expectations that as long as you assist your client get in shape, they will help you to get more clients. Now you can switch on your referral generation techniques. Some of these referral generation techniques are going to work better for you as opposed to runners and it will be important to for you to decide which ones are the best in your case.



The referral generation methods that I have found to be best include things like sending out monthly written thank you cards. A hand created card goes a long way. It's very rare that any business will take the time to thank their clients today. The fact that you are doing this, and it's also hand written will fly from the lips of your client towards the ears of their friends along with families… your potential clients.



Running word of mouth generation contests, and submitting positive and pump up communications to your client’s Facebook wall is crucial. Your client’s friends are going to observe these messages. It is likely that your client has already told them such a great trainer you are. This will likely reinforce that idea. Once your client asks your friend to tag along and try out a class, they will have experienced your training type vicariously through Facebook. They are absolutely hooked and they haven’t even met an individual.



Giving out $100 gift cards for your consumers to pass along to others to come and try out a few training sessions is another cash tugging goodie. This program is great because it receives people in your door. It makes all of them come and try your school. We already know what a fantastic trainer you are. Shouldn’t everyone reach experience it? Once they have had a flavor of how hard you can make all of them work, it will be easy for these phones sign up and commit.



Reactivation



Now, for reactivation, do things that display your former clients that you value them. This is your time and energy to shine as a good coach. It is good to keep information about customers on file. This information come in handy when doing reactivation. Whenever someone decides to leave training you need to find out why. When reactivating you can use this information to demonstrate how you possess listened to the concerns of the client as well as wanted to follow up with them.



If they quit for financial motives then perhaps you can sway rid of it with a financial promotion. For instance, send out a direct mail page where you offer them a very killer deal like the 21 years of age Day Rapid Fat Loss system for $21 bucks. Or you ask your former clients to take a free week of bootcamp which includes personalized meal plans, as well as measurements. You can do this with immediate mail, email, and phone phone calls. Your best results will come from using all three forms of communications.



Should your client quit because they planned to test out a new trainer the reactivation message will be quite different than one that quit for fiscal reasons. This is true of the some other reasons that people have decided to stop going to your bootcamp. The important thing is usually to track the reasons that they offered you for quitting also to craft the reactivation message in order to meet their needs. A reactivation attempt using the right promotion for the client’s requires is going to be much more successful when compared to a reactivation that is far from close.



Shoe Strap Boot Camp Marketing



Start strap boot camp marketing might be my most favorite client getting strategy because it involves a lot more creativity and less money through your pocket. This includes lead package marketing, penetrating the prospect as well as client list of local businesses who serve your ideal population, Facebook viral marketing tactics where you’d take a picture at your boot camp and tag all of your clients in it on Facebook.



One coaching client associated with mine recently went out and placed 50 lead boxes into local businesses, his results from that one boot camp marketing program was out of this world. Inside the first 30 days alone this individual got 326 leads. Let’s assume that 50 % these leads are garbage lead, that still leaves your ex with over 150 people to sell to and to add to his list.



His script for getting steer boxes into local businesses was actually simple. It went similar to this: “Hi, my name is John and also I’m the owner of Fit Body Bootcamp down the street and I wanted to drop by and introduce myself for your requirements. I have an email list of clientele and prospects who I believe would be interested in learning more about everything you sell. Would you mind easily told my list concerning your business? Is there a special offer I'm able to make for them? I also planned to invite you and a friend to be released to my boot camp and try out my 21 day rapid fat loss program at no cost, and if you’re happy with the fast outcomes you get then maybe you can educate customers about me and maybe even host one of my ‘win a free of charge month’ raffle boxes.”



Now, he didn’t acquire his lead boxes in to the first 50 businesses that we spoke with. In fact he spoke with nearly 100 businesses, and that means you could say he had the rejection rate of 50%. Nevertheless, perseverance paid off.



Human Billboard Advertising and marketing



Keeping the theme involving low cost, no cost boot camp advertising tactics, I want to introduce you to a person's billboard marketing system. This is something that was first created by my very good pal Steve Hochman. The idea is actually brilliant in its simplicity.



Obtain local people of influence to teach at your boot camp for free. Who are local people of influence? This could vary from town to area. The ideal person is someone who has use of a large population of people as well as the ability to get those people to imitate their behavior. Basically you desire the trendsetters of your community to become training at your establishment totally free.



Teach and encourage the individual billboards to refer their circle of influence to you and turn into your walking talking billboard. This actually becomes a condition with their free training. It is important that you place this expectation up front. There needs to be a consistent referral coming in using this human billboard or they may not eligible for their free training.



Now the best part about this strategy is that when you’re starting a new boot camp, you’re going to have a pretty vacant camp unless you have 20-30 individual billboards whom are not only distributing the buzz about you, but also creating your boot camp look in existence and full of energy.



Recently we created the human billboard 2.3 method where you actually make income and get human billboard into your camp. This is by far one of the prime three boot camp marketing techniques you should deploy if you’re in the beginning stages.



Here’s how this boot camp marketing strategy works:



Call and email everyone you know and let them know that you are starting a fitness boot camp and are looking for people who want to be man billboards for you. Basically, you’re seeking people who will get in great shape after which tell others about you.



Next let them know that as a individual billboard they will not have to pay full price, in fact all they will pay can be $50 per month - which is regarding 70% savings. However, they will have to pay for six months up front.



Your goal here is to get 15-30 human billboards. So let’s go middle of the road and assume that you got 20 paid human billboards. In $300 each, that puts $6,Thousand in your pocket right away. Not too poor, right?



Like I said earlier, the key to creating a monster boot camp marketing funnel would be to have multiple poles in the water at all time. This is one of the most essential features of successfully marketing your current bootcamp business. You need to have special offers running all over the place. You should have individual billboards, referral generation programs, Facebook contests, reactivation incentives, along with other give away promotions going on at all times.



If you have these promotional prize draws running all the time it is going to carry out two things for your bootcamp.



One. You will achieve your desired quantity of clients much faster than if you have chosen to go with only one kind of marketing.



2. You will be able to change those clients lost via attrition with new clients, or by reactivating older clients.



Organization



Okay now it is time to discuss the boring part about marketing and advertising. Organizing your marketing materials is really important to running a successful online strategy. It will help you keep track of all the various elements that you have going on with your marketing campaigns. Here are a few issues that you may want to document:



Promotions



Within your organized information you should have a good on hand list of promotions which you can use at any time. This is going to help you save from having to think up an idea on the spot. It is important to track while each promotion started and also the response rate that it got. Knowing the length of time the promotion ran for before this became a stale promotion will tell you how long you have before you have to swap out the promotion for the next.



Just like keeping track of response fee and run time you also need to keep track of which special offers didn’t work. If you notice that marketing A never works it's time to throw it in the waste and brainstorm another marketing that will generate leads successfully. Your bootcamp will not turn into a success by running marketing promotions that don’t work



Platforms



The actual platforms that you choose to operate your promotions through are almost as important as the marketing promotions themselves when marketing any bootcamp business. Some platforms are going to work better for certain types of promotions. For example if you have raffled away from a 21 Day Speedy Fat Loss promotion you could tell the winners, and all customers of the contest results by having a tagged post on Facebook or myspace. This type of notification is a type of viral marketing itself. It might be much more effective than point out posting the results on a corkboard for your location. Doing notifications by means of Facebook is a smart and easy way of getting your name available to all of your client’s friends.



Choosing the right platform to launch your own marketing strategy from is another among the marketing strategies that will make your own bootcamp better and more productive than any other. Documenting and tracking platform success will give you a leg up in the marketing of your bootcamp



Leads



Taking care of your leads is a major factor of organizing your marketing material. When you have just received 350 leads from bins around town it is important that you know how to utilize those leads. If you allow the leads sit dormant for six months they have become useless.



How you organize your qualified prospects is entirely up to you. It depends a lot on how your brain operates. If you are a computer person then you should utilize programs who do a lot of the sorting for you like Excel. If you hate thinking about sitting in front of a computer for longer than required, a hardcopy binder may be better suited to your personality.



Remember portion of organizing is choosing what's factory installed for you. Whether or not this isn’t something that you see yourself performing day in and day trip to manage your leads; don’t get it done. One thing is for sure you have to accurately deal with the sales opportunities you have generated or so much effort gone to collect them is a waste.



Negative reactions



Let’s face reality. No one on this planet likes to be told “no” multiple times. I realize that I hate it.



Only say yes already along with let’s do this.



But it isn’t always that easy. Some leads are going to need a lot more coaxing or additional rewards. This is where tracking your bad responses is going to give you a good edge. While your competition throws aside this information you are going to use it to understand how to better connect the 1st time with future leads.



Monitor what converts a “no” to your “yes” as well. Remember a good rebuttal with a “no” is almost better than offering an additional incentive. Either way keeping track of what works, what doesn’t and why an individual said no will let you find out faster what will get the consumer to say yes and commit to that yearlong training commitment.



In which should I focus my energy?



There is a lot of information that I possess just dumped onto your clapboard and you may be wondering where you should start. If you need to prioritize your current marketing strategies, there are four rules that you should follow:



One. Focus on low cost and not price clients getting systems initial



2. Making compelling and also irresistible offers in all your marketing



3. Test, track and tweak your boot camp advertising campaigns until you get the best possible results



4. Look for areas in your boot camp that you may become leaving money on the stand with. For example; if your buyer is focused on weight loss maybe you can provide or refer out to eating routine consulting or offer these people grocery store tours for an additional price.



At the end of the day, all marketing and the success of your boot camp marketing success boils down to a pair of things:



Boot Camp Marketing ExpertThe relationships you've with your clients, prospects, local business owners and community.



The methods that you create, discover, discover, and ruthlessly deploy.



Bedros Keuilian is often a boot camp marketing expert and is known as the hidden genius powering many of the most successful six and 7 figure earning fitness trainers worldwide. Learn more about his buyer coaching program and his training marketing products on this page.